It's one of the greatest challenges for any business...
Just how do you make sure your online marketing actually delivers the results you want?
The answer, unfortunately, isn't a short one.
But, if you're not getting results from your online marketing, you're in the right place!
I work with business people that are GREAT at what they do, but when it comes to online marketing, they're:
TOO BUSY .... To spend hours a day online, googling best practices - trying to learn web marketing.
TOO FOCUSED ... On closing deals and serving their client base - to keep up with the constant changes happening on the web.
TOO PRAGMATIC ... To risk their reputation on the trial & error that comes with learning by doing - or hiring an intern.
The business people I work with are smart. They know that online marketing, done wrong, can burn up too much time and money
But done right...it can be a reliable source of sales of leads:
One small change to your approach can have a dramatic impact on results.
In this 90 second animation, two approaches to online marketing are described.
The one that works, and the one that... well, isn't quite so reliable.
Just click play and sit back and enjoy!