I was researching statistics on the most effective web marketing tools the other day, and I was blown away by the numbers I found as they relate to blogging.
According to a survey of over 7,000 businesses, effective blogging can result in as much as FIVE TIMES the website traffic and FIVE TIMES the resulting leads.
And who doesn’t want to see double, triple or even 5x the amount of leads coming in through their website?
With that in mind, I’m going to give you everything you need to start blogging and getting more leads to your business:
What is a blog anyway?
A “blog” is actually just an article posted on your website.
It’s a fancy name for an article. And it doesn’t need to be very long - 500 or so words is all you’re looking for to start.
How does blogging work to get more leads from my website?
Creating articles on your website is incredibly effective at generating more traffic (and therefore leads) for a few reasons:
- Regularly adding new content to your website sends a signal to Google that your site is kept current, and can increase where your website ranks on search engines like Google.
- Similarly, keeping your website current with valuable information on your blog helps to build trust with your website visitors. Consistency is key to building trust, as is sharing your knowledge freely.
- By delivering valuable information, you position yourself as a thought leader & expert in your field. Your prospects will begin to know, like and trust you.
- By freshly updating your content, visitors to your website will return over and over.
3 Super Simple Ways to Start Blogging (for People Who Hate Writing)
You need to be blogging and updating your site regularly, what if you have trouble blogging?
Well, keep reading and I have 3 solutions for you!
The first one is for all those folks that don’t really like to write.
Well, today’s multi-media tools offer you lots of great, different options.
Smart phones have things like voice recorders and they have voice memos, where you could actually just talk into your smart phone instead of typing.
Then, you can send those voice notes off to be transcribed or if you’re using, for example, the iPhone voice recorder, your phone will actually type for you.
All you have to do is edit. No excuses there.
If you don’t like writing, you can use voice recorder tools to actually transcribe your voice into blog posts.
You can also get someone to transcribe your blog posts for $5 at Fiverr.com.
The second thing, pay attention to those client questions:
When a client asks you a question you can say to them, “You know what, I’m going to write a blog post about it and I’ll send it to you in the end of this week.”
In this way, it forces you to stay accountable and it also gives you incentive to write that blog post.
Think about it; the next time you get asked that question, you’d have an answer at the ready.
The third thing, "borrow" ideas:
Just go to Buzzfeed.com or Reddit.com and look at some of those headlines that are eye-catching, that make you want to spend hours and hours on that website.
Take that headline, like Ten Funny and Surprising Things That Cats Do, and rework it for your business.
You can make it Ten Funny and Surprising Things You Didn’t Know About Pepperoni.
Do you think these tips & statistics will help you start blogging?
What's the hardest part about blogging for you? Please share below!