If you DON’T feel overwhelmed by marketing your business online marketing - you may be doing it wrong.
Let me be the first to admit it, small business owners like myself already have towering to-do lists.
Many of us have deadlines that would send your average worker bee into straight up panic mode.
Add in a huge amount of information about a constantly changing set of circumstances that is the world of online marketing, and it’s pretty standard to feel overwhelmed!
People are surprised to hear me say this. I get called a social media guru pretty regularly and I guess people think that I am calm, cool and collected and perfectly organized when it comes to my online marketing. The truth is, I’m not at all.
One of my favorite personal development truths is that if you can’t change the person, change the environment, and so that’s what I’ve done.
So, walk and talk with me!
Join me and Moe as we walk in the park and I’ll share my system with you.
Why this matters: Your job isn’t what you think it is:
If you're in business for yourself, you are definitely in the business of marketing yourself. If you don't have clients and you don't have sales, you don't really have a business, do you?
So, your online marketing has to be a priority to ensure your sales funnel and pipeline stay full!
Clarity Kills Confusion
The first thing I do is get really, really clear on my strategy.
What is it that I'm actually doing that is going to drive my business forward?
What specific actions will translate into more credibility, exposure and working with the clients that I want to work with. I also want more profit so I have enough time to get outside and enjoy the sunshine every once in awhile, you know...Because it's all about the life balance and I want to create a life and a business that works for me, not the other way around.
So before I do any marketing at all, I get clear on:
who my ideal clients are and
- how I can find them online
- what the most effective way for me to spend my marketing time and dollars are.
Do you pencil yourself into your own calendar?
Once I'm clear on my strategic objectives, the second thing to do is then actually make time for working on and executing these objectives. Of course, that’s much easier said than done although the tactic is simple.
I basically have to book off time to work on my marketing in my calendar and I have to stick to the time slots I’ve dedicated to this.
How to leverage shame for personal gain
I find that if I don't make myself accountable to another person then I will not actually execute all the marketing stuff that I promised myself I would do.
So, I have a weekly accountability call with my partner, Wendy, and every week I tell her what I did last week that I said I was going to and what I'm going to do this week and she does the same with me.
I feel like a schmuck if I don't do the things that I said I was going to do. So I use that to my advantage.
“I basically leverage personal shame to achieve my business objectives.”
But you know what? It works like a charm because I don't want to let Wendy down and it makes me do the things that I said that I was going to do.
Those are my top tactics for getting clear on the right action, making the time to do the work and motivating myself to get it done.
I’LL NEED A SNACK WITH THAT.
Believe it or not, I have trouble writing blog posts and filming the videos I do. I am a procrastinator, and even when I have the time blocked off in my calendar, I still find it difficult to get started.
What I do in this situation is break my tasks and timing up into little chunks, like a half hour at a time. I give myself a little break after each chunk of time, to have a snack or a coffee or go outside and I give myself a pat on the back once I've done it as well.
BULK SCHEDULING TASKS.
Because I find 80% of the effort is getting into the right headspace to get my online marketing tasks done, I want to get as much done once I am there as possible.
When it comes to videos and blog posts I typically will do 4-5 at once, all in one day.
I get my equipment set up, I'm in the zone and I can be really, really productive.That's just what works for me.
I hope you found this helpful! If you want more online marketing tips, check out my website at www.laurelannestark.com and don't forget to like, comment and share this video.
I look forward to hearing your thoughts on making time for your own marketing, please weigh in below!.
Thanks for watching.