Laurel Anne Stark

Online Marketing Without A Strategy Could Be The Hardest Part Of Being In Business

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I've worked with thousands of business people since 2003, and there's a common theme among all, no matter what industry.

Reliably generating sales in the age of the internet can be a challenge.

The days of the Yellow Pages are out.

Smartphones and Instagram, Google, Facebook and Mobile Apps (among others) are in.

The way people shop has changed dramatically.

Consumer behaviour and technology continues to evolve, almost daily.


Knowing where to start to become effective online can be overwhelming.


And if you're like my clients:

  • Working IN your business -  serving customers or clients, answering email, supporting staff, dealing with vendors, the government and paperwork - can be more than a full time gig. 
     
  • You don't have a whole lot of time or energy left to work ON your business - and you sure don't want to spend it learning online marketing from scratch.  (Nor do you want to continue wasting resources with the trial and error approach.)
     
  • You'd like a little ( or a lot! ) of the money you're leaving on the table by not being as effective online as you could be.
     
  • You want the peace of mind that comes with knowing you're strategically well positioned online ( And that you're not missing out on because you're not on Twitter, Snapchat or the newest shiny tool )
     
  • You want a simple plan of action you or your staff can act on internally, that covers all your online bases.

You too, can net better results from your online marketing 


You don't need to be born in the 2000's to use the web to drive real business results.  

You don't need to spend hours every day on social media, and you don't need the budget of a large corporation.

To get better results from your online marketing, you need an online marketing strategy and an online sales funnel system.

The Business Development Bank of Canada said, in 2013, small businesses with a well developed web strategy could expect revenues to increase by up to 22%   - and my clients back these figures up:


What my clients say about the results I help them generate:



Since 2003 I have helped thousands of people, just like you,
net better results from the web. 


Online Marketing Strategy - Journey

By the numbers:
 

-> Over $2.8 million dollars of actual revenue generated using the exact tactics I use to create online marketing plans and sales funnels with my clients.

-> 27,000 + hours experience in business for myself. (Learning by doing - so you don't have to!)

-> $50,000 + spent on courses, books, coaches, seminars, workshops, consultants, masterminds & mentors. 

-> 5,000 + business people served across North America.

-> 100 hours creating the online marketing strategy and sales funnel system my clients pay me to help them implement.

-> 98% of my online reviews are 5 star. (With just one 4 star!)

-> 22-25% increase in sales is the average boost in revenue you can expect by implementing an online marketing strategy. (According to both my clients and the Business Development Bank of Canada.)


So, what is an online marketing strategy and online sales funnel, anyway?


Think about your process before you buy something...

The time you spend researching before you buy is called "Buyer's Journey". From the sellers perspective, it's a "Sales Funnel".

This what we will create together as part of your online marketing strategy.

The "Buyer's Journey" or "Sales Funnel" is both an emotional and physical process a consumer goes through before they make a purchase.


THEN: ( Before the Internet Age) 

On the left, from the top down, is the journey of the consumer before the internet. Here, sales played a large part in the process - often the Salesman or woman was the only place you could get enough information to make a purchasing decision.

 

NOW: ( After the Internet Age)

Shown on the right, from the top down, is the journey of the consumer after the proliferation of handheld devices connected to the internet.

As you can see, sales plays a much smaller part in the process. It's now commonplace to make a purchase online without ever speaking to a person.

An effective online marketing strategy is critical to capture sales.


Your online marketing strategy and sales funnel escorts new customers through each phase of the buyers journey.


The buyers journey, or sales funnel we'll create together will: 

  • Create Awareness: By meeting your new customers where they are online.
  • Create Interest: By positioning your solution to their problem. 
  • Create Consideration: By providing enough information for them to seriously consider buying from you.
  • Capture Intent: By being at the right place, at the right time, with the right message.
  • Stand up to Evaluation: By countering objections, building trust and positioning yourself as the only choice.
  • Capture Purchase: By asking for and capturing the sale.

A sales funnel is typically built using tools like your website, social media accounts, online review sites and email marketing.



Signs you're ready (or not) for this...


This IS for you if:

  • You have a business that’s making money already.
  • You have a website you can make changes to, or get access to making changes to.
  • You’re sick of feeling unsure or behind when it comes to this whole online thing.
  • You want to generate more revenue - without working longer hours or spending tons on advertising.
  • You’re ready to make the time, roll up your sleeves and get sh*t done.
  • You understand it takes spending money to make money, and you're ready to invest in your business.

This is NOT for you if:

  • You’d rather make excuses than take action.
  • You’re just starting out, you haven’t made a sale yet, or you’re working and your business is a part-time gig.
  • You can’t create 30 hours over four months to work on yourself and your business.
  • You’re not ready to be uncomfortable and do things differently.
  • You'd rather spend hundreds of hours on google and in trial and error trying to learn this online marketing thing alone.
  • Or, you don't believe the web is a critical part of being in business today.

What's Possible For You


Don’t let another year like this go by.

Why waste your time feeling unsure and overwhelmed about your online marketing, when you could be join my clients in reaping the rewards of the web?

Trounce your competition, boost your revenues and claim peace of mind, as well as market share.

 


This might just be the best investment you'll ever make...


Over eight 90 minute phone calls, we will cover:

  1. Getting clear on your ideal clients - who your most profitable, enjoyable clients are and how to attract more of them using online tools.
  2. What your current sales process looks like - what’s working and what isn’t - and what should be duplicated online.
  3. What your current online marketing efforts look like - and how to design a system for the year that won’t suck all your time.
  4. How to identify what specific actions you need be doing online to generate more revenue- and what you can quit worrying about!
  5. Creating your automated online selling system: including the 2 most important website pages in your business - from scratch, with my help.
  6. Creating your social media and email list building strategy for the entire year.
  7. Integrating your online assets so every piece of your strategy works that much harder to make you money.
  8. Exactly what steps to take each day, week and month to propel your business forward - and how to succeed on social media in just 17 minutes a day.

Online Marketing Strategy & Sales Funnel Creation FAQ's:


Are these sessions in person? 

Nope. No commuting, paying for gas and parking. You’ll take this course in the comfort of your own home or office, as easily as clicking a button on your computer and dialing a phone number.

How long are the sessions?

90 minutes to two hours.

What do I need to participate?

You don’t need to be a tech whiz - you just need an internet connection and cell service. You'll also need to bring a can-do attitude and about two hours for homework each week.

What happens if I need to miss a call?

No worries - I am reasonably flexible and we can reschedule.

Is there ongoing support after the sessions are over?

Yes, there are options for ongoing support.

What payment options do you accept?

Visa/Mastercard/Paypal

What currency is the fee?

Canadian dollars.

I am not sure if this is for me, can I ask you questions?

Definitely! Click here to schedule a 30 minute call with me. I want to make sure you have all the information you need to make the right decision for you.


I've been right where you are - and I can help you move forward


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As a 100% self taught online marketing strategist, I've been overwhelmed, unsure and inconsistent about my online marketing.

I know what it's like.

I also know what it's like to receive top ratings online, turn away business, take an entire month off and be featured on CNN.

As my happy clients attest, you can trust me to help you net better results.

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What's The Investment


Let me ask you this...

What's a 25% increase in sales - every single year - worth to you?

How much money do you think you're leaving on the table because you don't have a clear and consistent online presence? 

Probably somewhere in the 5 figures per year - right?

Capturing that kind of revenue is worth at least 5 figures then, right? 

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Then, you'll be pleased to know, the investment in this program is just $1997 a month, for four months.

This is for people serious about getting results from their online marketing and ready to invest the time and money in an intensive program of action.

But, until August 31st, I am offering $1000 off if you've worked with me before, $750 if you haven't.

All you need to do is click the button below to book a time to chat with me. We'll coordinate our schedules to best accommodate you and four months from now, you'll be SO glad you did.